by Gavin O'Malley
To continue its aggressive expansion efforts, Sprinklr just raised another $46 million at a valuation of just over $1 billion. Sprinklr appears to be … Read the whole story
by Erik Sass
The online radio business is becoming even more crowded, with the announcement that hip-hop business mogul Jay-Z is launching Tidal, his own streaming audio … Read the whole story
by Laurie Sullivan
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
by Wayne Friedman
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, … Read the whole story
by Tyler Loechner
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
by Gavin O'Malley
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
by Steve McClellan
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
by Tyler Loechner
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
by Larissa Faw
The appointment comes after recent Havas content-focused deals with Universal Music Group and NewsCred, alliances that Marchi will oversee as he helps the agency … Read the whole story
COMMENTARY
by Shawn Kemp, Op-Ed Contributor
Social media is emerging as a key way for politicians and political organizations to engage and activate voters. To better understand how politicians are … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Five African-American men in tights entertained a hotel meeting room full of journalists and assorted NBC cable execs Monday as NBC-owned Bravo, Oxygen and … Read the whole story