by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
by Wayne Friedman
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
by Gavin O'Malley
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
by Laurie Sullivan
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
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by Tyler Loechner
AdsNative, a supply-side platform (SSP) for native advertising, on Thursday announced it has integrated with Zemanta, a demand-side platform (DSP). Zemanta clients will now … Read the whole story
by Laurie Sullivan
Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an … Read the whole story
by Tyler Loechner
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSong, a San Francisco-based analytics tech company, for an undisclosed sum. DataSong counts … Read the whole story
by Steve McClellan
He also lied about it under oath, according to Bankruptcy Trustee Sandra McBeth who is overseeing the KSL Media founder's personal bankruptcy case. McBeth … Read the whole story
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by Amy Corr
Reebok joined the fragrance world with its debut scent swet. I bet it's heavy on the salt. The fragrance was created in the fitness … Read the whole story
by Wendy Davis
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story