There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
Nativo, a programmatic native ad platform, on Thursday announced the introduction of new optimization technology to its platform, including the ability for marketers to … Read the whole story
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story
As part of a broader effort to strengthen developer relations, Twitter has acquired TenXer -- a platform designed to help developers and engineers collaborate … Read the whole story
"One of the most interesting findings from our March Madness Engagement Report was that pre- and post-game activation was most effective at driving awareness … Read the whole story
Other celebrities can have a huge impact on brands. Case in point: Will Ferrell's recent visit to The Tonight Show on NBC dressed as … Read the whole story
COMMENTARYLast year, the IAB (Interactive Advertising Bureau) suggested that marketers aim for 70% viewability on campaigns in 2015. The 4As didn't like that, saying … Read the whole story
- COMMENTARY
For all of the effort publishers are exerting to provide readers with the perfect mobile experience, many in the digital advertising industry seem content … Read the whole story
