by Laurie Sullivan
There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
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by Tyler Loechner
Nativo, a programmatic native ad platform, on Thursday announced the introduction of new optimization technology to its platform, including the ability for marketers to … Read the whole story
by Katy Bachman
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
by Steve McClellan
L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine … Read the whole story
by Gavin O'Malley
As part of a broader effort to strengthen developer relations, Twitter has acquired TenXer -- a platform designed to help developers and engineers collaborate … Read the whole story
by Tanya Gazdik
"One of the most interesting findings from our March Madness Engagement Report was that pre- and post-game activation was most effective at driving awareness … Read the whole story
by Larissa Faw
Other celebrities can have a huge impact on brands. Case in point: Will Ferrell's recent visit to The Tonight Show on NBC dressed as … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
Last year, the IAB (Interactive Advertising Bureau) suggested that marketers aim for 70% viewability on campaigns in 2015. The 4As didn't like that, saying … Read the whole story
COMMENTARY
by Sal Candela
For all of the effort publishers are exerting to provide readers with the perfect mobile experience, many in the digital advertising industry seem content … Read the whole story