Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story

Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story

Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story

"Marketing Daily" caught up with Stephen Odell, who switched places with Jim Farley this year to become Ford EVP of global marketing, sales, and … Read the whole story

iHeartMedia, a large media and entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations. Brands and … Read the whole story

Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story

Making quick use of its recent capital infusion, Sprinklr has acquired customer engagement community platform Get Satisfaction. Building on its Experience Cloud initiative, Sprinklr … Read the whole story

Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story

Bauer Media Group USA, a magazine publisher best known for salacious celebrity gossip titles, is entering new territory with the launch of a new … Read the whole story

Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story