by Wayne Friedman
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
by Gavin O'Malley
Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story
by Wayne Friedman
For the first quarter of 2015, SNL Kagan says, M&A deal volume declined by a massive 76% to $184.9 million from fourth-quarter 2014. Radio … Read the whole story
by Laurie Sullivan
Vibrant Media plans to enter the pre-roll ad market competing with video advertising networks in the U.S. on viewability, scale, targeting, and budget, but … Read the whole story
by Wayne Friedman
TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story
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by Tyler Loechner
Demand to access native ad inventory via automated means continues to grow. StackAdapt, a demand-side platform (DSP) for native advertising, on Friday announced it … Read the whole story
by Steve McClellan
Roth's pay hike reflected the company's solid financial performance for the year including 5.5% organic revenue growth and a 56% increase in net income. … Read the whole story
COMMENTARY
by Azad Jacobs
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
For the first time in its 20-year history, Amazon has sued operators of Web sites that allegedly create and sell phony reviews. "A very … Read the whole story