TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
Driven by growth in social media and video, original content creation continues to demand a greater share of marketing budgets. For many brands, letting … Read the whole story
For the first quarter of 2015, SNL Kagan says, M&A deal volume declined by a massive 76% to $184.9 million from fourth-quarter 2014. Radio … Read the whole story
Vibrant Media plans to enter the pre-roll ad market competing with video advertising networks in the U.S. on viewability, scale, targeting, and budget, but … Read the whole story
TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story
Demand to access native ad inventory via automated means continues to grow. StackAdapt, a demand-side platform (DSP) for native advertising, on Friday announced it … Read the whole story
Roth's pay hike reflected the company's solid financial performance for the year including 5.5% organic revenue growth and a 56% increase in net income. … Read the whole story
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
For the first time in its 20-year history, Amazon has sued operators of Web sites that allegedly create and sell phony reviews. "A very … Read the whole story