by Tyler Loechner
Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
by Wayne Friedman
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
by Joe Mandese
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
by Gavin O'Malley
To engage a wider audience across additional channels, it's increasingly common for TV networks to include social elements in live broadcasts. Tagboard and Hootsuite … Read the whole story
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by Tyler Loechner
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
by Aaron Baar
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
by Larissa Faw
After developing last December's national campaign to promote the Big Ten Network's college sports teams, the TV network is naming Fallon Worldwide as its … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad … Read the whole story
COMMENTARY
by Sean Cunningham
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story