by Gavin O'Malley
Tinder has officially integrated with Instagram. Now, users of the popular dating app can connect to their Instagram accounts with a single tap, which … Read the whole story
by Steve McClellan
The appointments came without a formal review, but after a month of intensive discussions between the two sides. Globally, Bacardi is estimated to spend … Read the whole story
by Tyler Loechner
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israel, on Wednesday announced it has acquired 70% of Avenlo, a Toronto-based ad … Read the whole story
by Erik Sass
With more magazine publishers adopting native advertising, the American Society of Magazine Editors has revised its editorial guidelines to reflect the new reality -- … Read the whole story
by Joe Mandese
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story
by Wendy Davis
LinkedIn is asking a judge to dismiss a lawsuit brought by Pennsylvania resident Branton Lea, who says the social networking service wrongly used his … Read the whole story
by Tyler Loechner
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
by Gavin O'Malley
As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to … Read the whole story
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by Steve McClellan
The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting … Read the whole story
COMMENTARY
by Al Chen
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story