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by Laurie Sullivan
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
by Gavin O'Malley
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
by Laurie Sullivan
Gannett's partnership with application provider ViewLift to develop digital sports video services focuses on streaming sports-related apps, content and entertainment services across smartphones, tablets, … Read the whole story
by Steve McClellan
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
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by Erik Sass
The Los Angeles Dodgers and agency R/GA unveiled the LA Dodgers Accelerator with R/GA, which will target promising new companies fostering innovation in the … Read the whole story
by Gavin O'Malley
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
by Laurie Sullivan
Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
While still the steward of brands, marketers have relinquished much of the brand control to the audience they are trying to attract. As a … Read the whole story
COMMENTARY
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story