by Gavin O'Malley
Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
by Gavin O'Malley
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
by Laurie Sullivan
Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the … Read the whole story
by Erik Sass
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
by Steve McClellan
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
by Sarah Mahoney
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
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by Joe Mandese
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story