by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
-
by Wayne Friedman
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
by Gavin O'Malley
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story
by Laurie Sullivan
Search that contains an image continues to attract brands running ads on networks like Google, Bing and Facebook. Google Shopping Ads rose 37% in … Read the whole story
by Laurie Sullivan
Google took wireless into its own hands Wednesday, with the help from partners Sprint and T-Mobile, launching a service allowing customers to pay only … Read the whole story
by Joe Mandese
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
by Wendy Davis
The major television broadcasters have agreed to accept $950,000 from Aereo to settle claims that the online video distributor infringed copyright by streaming TV … Read the whole story
COMMENTARY
by Joe Mandese
Why on earth would I begin an RTBlog that way and how is it relevant to the programmatic marketplaces we cover? Well, normally, my … Read the whole story
COMMENTARY
by Glen Hartman, Seth Moser
The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the … Read the whole story