COMMENTARY
by George Simpson, Featured Contributor
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the … Read the whole story
COMMENTARY
by Rob Delacruz
There are still significant challenges ahead as we transition from the traditional lean-back linear TV experience to the lean-forward, app and search-driven connected TV … Read the whole story
COMMENTARY
by Robin Hafitz, Allison O'Keefe Wright
In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just … Read the whole story
by Wayne Friedman
Although the Comcast deal to take over Time Warner Cable is over, another major pay TV provider has quickly entered the picture, looking to … Read the whole story
by Joe Mandese
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
by Wendy Davis
The Federal Trade Commission says AT&T shouldn't be allowed to immediately appeal a decision that allows the agency to proceed with a lawsuit challenging … Read the whole story
by Gavin O'Malley
To sell the dream of location-based ad targeting, Foursquare has added several executives to its growing sales team. Andy Chapman, who most recently served … Read the whole story
by Laurie Sullivan
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
by Karlene Lukovitz
Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," … Read the whole story
by Sarah Mahoney
With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, … Read the whole story
by Steve McClellan
IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael … Read the whole story