by Wayne Friedman
For ESPN, it's now hardball against Verizon. ESPN has filed a lawsuit against Verizon for "breach of contract," as Verizon FiOS announced efforts to … Read the whole story
by Joe Mandese
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
by Adam Buckman
The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own … Read the whole story
by Joe Mandese
The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing … Read the whole story
by Tanya Gazdik
"If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile … Read the whole story
by Laurie Sullivan
Say good-bye to the skinny jeans, custom t-shirt, and corset dresses. They are on a seasonal decline expected to decreases in demand yearly. Midi … Read the whole story
by Wendy Davis
The Supreme Court on Monday agreed to hear Spokeo's appeal of a ruling that allowed a Virginia resident to proceed with a lawsuit alleging … Read the whole story
by Tyler Loechner
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story