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by Laurie Sullivan
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
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by Tyler Loechner
Adzerk, an ad serving platform, is expanding to support programmatic trading, the company has announced. Adzerk is rolling out Adzerk RTB, an open supply-side … Read the whole story
by Gavin O'Malley
Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story
by Steve McClellan
The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
by Wayne Friedman
Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery … Read the whole story
by Karl Greenberg
"It's one of our first times going out there with a male-dominated epicurean experience," Chris Hornberger, Buick promotions manager, tells "Marketing Daily." "Our involvement … Read the whole story
by Karlene Lukovitz
In addition to his music and acting careers, he is the founder of 901 (the area code of his hometown, Memphis), which added the … Read the whole story
by Laurie Sullivan
Brands use social media to market and advertise product and services, but miss the opportunity to direct consumers to specific locations like CVS, Wal-Mart … Read the whole story
by Laurie Sullivan
Google has acquired the scheduling app Timeful to provide support for calendar and task management. With a focus on mobile, watchers will likely continue … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying … Read the whole story
COMMENTARY
by Shawn Kemp, Op-Ed Contributor
It is 18 long - and short - months before the next major election. And while it's too early to predict the winners (though … Read the whole story