by Laurie Sullivan
Venture capital investments dedicated to Internet and mobile search companies topped more than 50 deals in the past two years, per recent research. Venture … Read the whole story
COMMENTARY
by Kunal Gupta
Modern advertising is only possible when savvy publishers affording themselves all the tools available to create premium inventory which adheres to three main ideas: … Read the whole story
by Laurie Sullivan
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has … Read the whole story
by Gavin O'Malley
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
by Gavin O'Malley
New research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series … Read the whole story
by Steve McClellan
Christophe Cases has been appointed CEO of the new unit, which covers China, Hong Kong and Taiwan. Based in Shanghai, he will report to … Read the whole story
by Wayne Friedman
Seven months into the syndication TV season, there are a number of gains among daily first-run TV shows -- in particular, game and talk … Read the whole story
by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler said on Wednesday that he is in favor of giving online video distributors some of the same rights … Read the whole story
-
by Tyler Loechner
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesday announced it has partnered with Krux, a data management platform (DMP). The … Read the whole story