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by Laurie Sullivan
Google has released the names of companies profiting from injecting ads into its owned Web site pages. Ad injectors are malicious programs that insert … Read the whole story
by Larissa Faw
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
by Gavin O'Malley
To realize its dream of becoming a "crystal ball" for events around the world, social news start-up Banjo just raised an additional $100 million. … Read the whole story
by Laurie Sullivan
Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allows thousands of developer partners to understand how those wearing the device engage … Read the whole story
by Tyler Loechner
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
by Gavin O'Malley
Determined to return Flickr to its former glory, Yahoo just relaunched the photo-sharing platform with a focus on mobile and archival management. A new … Read the whole story
by Tyler Loechner
Two-thirds (67%) of retailer marketers are moving more media dollars to programmatic advertising, with nearly all (92%) turning to programmatic primarily to increase brand … Read the whole story
by Larissa Faw
The incumbent -- WPP's Mindshare -- is expected to participate, as is Horizon Media, according to sources. CVS spent $84.4 million on advertising last … Read the whole story
COMMENTARY
by Andy Tu
Much ado has been made about the declining use of Facebook among teens. Frank N. Magid Associates Inc. found 13- to 17-year-old social-media users … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
As publishers and advertisers scramble to improve the performance of digital advertising, much discussion is centering around the problem of viewability. It is my … Read the whole story