by Laurie Sullivan
The average viewability of video ads across the Web -- not including YouTube -- is 54%, and on YouTube it is 91%. It's no … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. … Read the whole story
by Gavin O'Malley
As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. From straightforward advertising to branded content, … Read the whole story
by Wayne Friedman
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
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by Tyler Loechner
PowerLinks, a programmatic native ad platform, and video ad tech company Unruly have announced a partnership to bring programmatic native video ad-buying to PowerLinks … Read the whole story
by Erik Sass
No surprises here: Newspaper publishers suffered another round of revenue declines in the first quarter of the year, continuing a trend going all the … Read the whole story
by Wendy Davis
Advocacy group Electronic Privacy Information Center is asking an appellate court to revive a lawsuit accusing Google and Viacom of violating a federal video … Read the whole story
by Joe Mandese
Interpublic has restructured two distinct agency network brands, blending Boston-based Mullen and London-based Lowe and Partners to form the Mullen Lowe Group, which will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Do content scarcity issues continue going into this upfront? Need to have CBS'"Big Bang Theory," or NBC's "The Voice"? Some would say yes -- … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative … Read the whole story