The Federal Communications Commission denied broadband providers' requests to delay the portion of the net neutrality rules that reclassifies broadband as a utility service. … Read the whole story
Total business-to-business media revenues increased 3.3% from $26.7 billion in 2013 to $27.5 billion in 2014, marking their highest level in six years. The … Read the whole story
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering a life preserver to digital marketers sinking in a sea of data. The … Read the whole story
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
In the midst of taking a major ratings hit this current season -- and the expectation of a difficult upfront advertising market to come … Read the whole story
The report estimates that 33.9% of local automotive advertising budgets is spent on over-the-air television, and another 1.7% on TV online advertising. But automakers … Read the whole story
The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new … Read the whole story
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It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story
Index Exchange, the ad exchange formerly known as Casale Media, on Monday announced it has appointed James Prudhomme as managing director, EMEA. Read the whole story
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Twitter's acquisition of TellApart reignited what's become a familiar narrative within the ad tech industry over the past year or so. It goes something … Read the whole story
COMMENTARYConsumers have become reliant on mobile devices and more comfortable with emerging technologies. The two, along with emerging markets, play a major role in … Read the whole story
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Facebook keeps cranking out new services and features at a pace that can only be described as frenetic. The latest new offering from the … Read the whole story
