In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable … Read the whole story
Taboola, a content advertising platform, on Monday announced that Chinese search giant Baidu has made a strategic investment in the company. The investment was … Read the whole story
Google reportedly will roll out a Buy button on search product ads that will take consumers to a landing page that allows them to … Read the whole story
Location-based ad-targeting firm and in-store attribution company Placed has been on a partnership spree. One month after partnering with a handful of programmatic ad-buying … Read the whole story
Surveying the shows unveiled during last week's upfronts, it's still too soon to separate the studs from the duds. Yet according to early buzz … Read the whole story
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
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Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
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In a major decision about free speech online, a federal appellate court has ruled that actress Cindy Lee Garcia, who says she was duped … Read the whole story
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Working in the ad tech space, I am always intrigued by the latest technology, app or social networking platform that comes to market. My … Read the whole story
