by Joe Mandese
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable … Read the whole story
by Tyler Loechner
Taboola, a content advertising platform, on Monday announced that Chinese search giant Baidu has made a strategic investment in the company. The investment was … Read the whole story
by Laurie Sullivan
Google reportedly will roll out a Buy button on search product ads that will take consumers to a landing page that allows them to … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm and in-store attribution company Placed has been on a partnership spree. One month after partnering with a handful of programmatic ad-buying … Read the whole story
by Gavin O'Malley
Surveying the shows unveiled during last week's upfronts, it's still too soon to separate the studs from the duds. Yet according to early buzz … Read the whole story
by Larissa Faw
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
COMMENTARY
by Sara Sisenwein
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a major decision about free speech online, a federal appellate court has ruled that actress Cindy Lee Garcia, who says she was duped … Read the whole story
COMMENTARY
by Susan Frech, Columnist
Working in the ad tech space, I am always intrigued by the latest technology, app or social networking platform that comes to market. My … Read the whole story