In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story
Pixalate, a real-time analytics platform, on Tuesday released the latest edition of its "Global Seller Trust Index" -- an index that ranks over 400 … Read the whole story
More and more ad tech platforms are turning to pre-bid data to inform automated ad campaigns, and many of them are turning to the … Read the whole story
A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics … Read the whole story
Data-driven television advertising is picking up steam. So too are the analytics companies that are driving the data. iSpot.tv, an analytics firm that tracks … Read the whole story
The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom … Read the whole story
The initiative features fully-custom audio-activated installations in eight New York subway stations, featuring 77 digital kiosks that make Lifetime the first marketer to use … Read the whole story
"We had a stronger-than-expected start to the year as we experienced a more normal spring across much of the country and continued recovery of … Read the whole story