by Laurie Sullivan
Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
by Erik Sass
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
by Gavin O'Malley
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
by Wayne Friedman
Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based … Read the whole story
by Steve McClellan
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
by Joe Mandese
Lycos, one of the granddaddies of Internet search, is putting its search engine and online advertising patents on the block. The intellectual properties being … Read the whole story
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by Tyler Loechner
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story
by Tyler Loechner
Kicking off the OMMA Programmatic Display conference at Internet Week New York Wednesday morning, Brian Zaben, VP and director of programmatic strategy and analysis … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
COMMENTARY
by Ash Nashed
Premium-brand publishers, many of them household names, are driving their readers directly to startup competitors' sites for just pennies per click, by making outbound … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has unveiled a partnership with Google, allowing U.S. users to see relevant tweets in Google search results within the Google app and on … Read the whole story