David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment … Read the whole story

Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story

Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story

'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who … Read the whole story

Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story

Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story

Adding a social layer to its customer experience management suite, Clarabridge has acquired Engagor -- a Belgian-based provider of real-time social customer service and … Read the whole story

The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the … Read the whole story

Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story