by Steve McClellan
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting … Read the whole story
by Wayne Friedman
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
by Erik Sass
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
by Gavin O'Malley
Tired of defending one bad management decision after another, early Twitter investor Chris Sacco is vowing to take the company to task. The critique … Read the whole story
by Tyler Loechner
Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T, CenturyLink and a coalition of trade groups recently asked a federal appellate court to stay a portion of the Federal Communications Commission's historic … Read the whole story
COMMENTARY
by Emily Del Greco
In examining mobile advertising leaders, there are a few commonalities among them that would suggest a recipe for good mobile media investment. These buyers … Read the whole story