Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With … Read the whole story
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At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from … Read the whole story
Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well … Read the whole story
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by … Read the whole story
COMMENTARYIs the novelty of programmatic wearing off? The topic still piques the interest of buyers, sellers and everyone in between -- but some of … Read the whole story
Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 … Read the whole story
AppLift, a mobile app marketing platform, on Thursday announced it has acquired Bidstalk, a mobile demand-side platform (DSP). Terms of the deal were not … Read the whole story
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Who needs tending in this relationship with my new Apple Watch? Am I managing it or is it managing me? With greater intimacy comes … Read the whole story
A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to … Read the whole story
Poster Conseil manages media planning and buying for agencies and marketers, and provides planning and measurement technologies to both agencies and vendors. It employs … Read the whole story
Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public … Read the whole story
The other companies in the top 10, in order, are: Lego, Fruit of the Loom, Campbell Soup Company, Levi Strauss & Co., Snap-on, The … Read the whole story
