by Gavin O'Malley
Snapchat just raised an additional $537 million, according to a regulatory filing released on Friday. Having officially shed its fad status, Snapchat is redefining … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
by Steve McClellan
Joining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the … Read the whole story
-
by Joe Mandese
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story
COMMENTARY
by
Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story
by Tyler Loechner
Just over one year after announcing a partnership with Jelli, a programmatic platform for radio advertising, Marketron says it has executed its first programmatic … Read the whole story
by Steve McClellan
Southgate previously served as CEO of Brand Union Americas and has been with the agency for the past seven years in a variety of … Read the whole story
by Laurie Sullivan
Marketplaces continue to emerge as the next model forcing change across the Internet, as companies turn directories and recommendation engines into virtual malls that … Read the whole story