Snapchat just raised an additional $537 million, according to a regulatory filing released on Friday. Having officially shed its fad status, Snapchat is redefining … Read the whole story
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
Joining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review … Read the whole story
"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the … Read the whole story
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story
Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story
Just over one year after announcing a partnership with Jelli, a programmatic platform for radio advertising, Marketron says it has executed its first programmatic … Read the whole story
Southgate previously served as CEO of Brand Union Americas and has been with the agency for the past seven years in a variety of … Read the whole story
Marketplaces continue to emerge as the next model forcing change across the Internet, as companies turn directories and recommendation engines into virtual malls that … Read the whole story