by Gavin O'Malley
Sprinklr has acquired location-specific text analytics software start-up NewBrand. With the acquisition, Sprinklr hopes to give clients access to another layer of customer insights … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In an about-face, AT&T will promise to follow some of the new net neutrality rules as a condition of its $49 billion merger with … Read the whole story
by Gavin O'Malley
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix has begun showing pre-roll promos for some of its features, on an experimental basis. That has some people believing that's the appetizer before … Read the whole story
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by Tyler Loechner
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Small and medium-sized retail businesses with less than 99 employees might hold back investments in paid-search advertising this year, but according to an eMarketer … Read the whole story
by Aaron Baar
"For the most part, it's the same cast of characters across these services. If we can see other providers really taking hold in the … Read the whole story
by Erik Sass
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating … Read the whole story
by Laurie Sullivan
The top 1,000 retailers find that search engines deliver 41% of their Web site traffic -- significantly higher than any other source -- but … Read the whole story
by Steve McClellan
Founded 20 years ago, Digital Kitchen's current management team of Chairman Paul Matthaeus, President Don McNeill and CEO Bill Fritsch will remain in place. … Read the whole story
by Gavin O'Malley
Investing further in artificial intelligence, Facebook is officially opening a new research lab in Paris. Facebook said it hopes to work openly with and … Read the whole story