As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story

Tribune Publishing has launched the MediaWorks Publisher Consortium, enabling advertisers to create print and digital ad campaigns spanning newspapers in the country's top media … Read the whole story

Sure to turn tons of browsers into buyers, Pinterest is preparing to debut buyable Pins online and on mobile devices. Promising more than 2 … Read the whole story

Also named in the suit are parent company Omnicom Group, former and current agency CEOs Peter Hempel and Chris Brown, respectively, and Chief Digital … Read the whole story

CBS will put its pay TV service Showtime into the stand-alone TV streaming category, joining the likes of Time Warner's HBO Now, which started … Read the whole story

Mediahub, the media planning and buying arm of Mullen Lowe, has strengthened its ties to ad tech by partnering with Tapad, a cross-device ad … Read the whole story

Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story

The ad-based model that Google has pioneered allows the Internet to grow and mature, but when an investor during the company's shareholder meeting in … Read the whole story

During the yearlong campaign, Dora will encourage family travel to the city's five boroughs. An "Explore NYC with Dora" activity book will be available … Read the whole story

If you were betting on Brian Williams never returning as anchor and managing editor of "The NBC Nightly News," then you may be poised … Read the whole story