by Wayne Friedman
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad … Read the whole story
by Gavin O'Malley
As part of a broader effort to reach people of all nationalities and socioeconomic backgrounds, Facebook is rolling out "Lite" -- a less data-demanding … Read the whole story
by Wayne Friedman
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau wants the Federal Communications Commission to clarify whether the net neutrality rules will result in new privacy restrictions on broadband … Read the whole story
by Gavin O'Malley
Amid growing privacy concerns, Facebook is rethinking how Messenger users should share their physical locations with friends and family. Instead of "always-on" location sharing, … Read the whole story
by Erik Sass
Snaps, which helps marketers engage with consumers' social worlds with branded emojis, has unveiled a new content management system for messaging campaigns. Marketers can … Read the whole story
by Tyler Loechner
Foursquare is getting in on the programmatic targeting game. The company has announced a partnership with Drawbridge, a cross-device programmatic ad platform, to allow … Read the whole story
by Laurie Sullivan
Search engines need hyper-fast processing speeds to serve ads and return queries in a fraction of a second, especially for many of the services … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Internet service providers spent most of last year publicly contending that new regulations would discourage cable companies and telecoms from investing in their broadband … Read the whole story
COMMENTARY
by Cheryl Ng
Mobile use continues to grow unabated as a new generation eschews traditional consumption channels. This year, mobile search surpassed desktop for the first time, … Read the whole story
COMMENTARY
by Brian Danzis, Op-Ed Contributor
Why do we block commercials? Because they can be annoying, disruptive and they're often not relevant. They don't speak to us personally and they … Read the whole story