The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad … Read the whole story
As part of a broader effort to reach people of all nationalities and socioeconomic backgrounds, Facebook is rolling out "Lite" -- a less data-demanding … Read the whole story
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story
The Interactive Advertising Bureau wants the Federal Communications Commission to clarify whether the net neutrality rules will result in new privacy restrictions on broadband … Read the whole story
Amid growing privacy concerns, Facebook is rethinking how Messenger users should share their physical locations with friends and family. Instead of "always-on" location sharing, … Read the whole story
Snaps, which helps marketers engage with consumers' social worlds with branded emojis, has unveiled a new content management system for messaging campaigns. Marketers can … Read the whole story
Foursquare is getting in on the programmatic targeting game. The company has announced a partnership with Drawbridge, a cross-device programmatic ad platform, to allow … Read the whole story
Search engines need hyper-fast processing speeds to serve ads and return queries in a fraction of a second, especially for many of the services … Read the whole story
Internet service providers spent most of last year publicly contending that new regulations would discourage cable companies and telecoms from investing in their broadband … Read the whole story
Mobile use continues to grow unabated as a new generation eschews traditional consumption channels. This year, mobile search surpassed desktop for the first time, … Read the whole story
Why do we block commercials? Because they can be annoying, disruptive and they're often not relevant. They don't speak to us personally and they … Read the whole story