by Laurie Sullivan
Apple has announced an application programming interface (API) to deep link content within apps, making it searchable, through a proactive assistant as part of … Read the whole story
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by Tyler Loechner
It's been nearly one year since Rocket Fuel acquired fellow ad tech firm [x+1], but some of the integrations are still taking form. Rocket … Read the whole story
by Gavin O'Malley
Continuing to court small- and medium-sized businesses, Facebook is inviting them to use its Place Tips service, which pops place-based information right into users' … Read the whole story
by Steve McClellan
The new venture, called Colloquial, will create publishing environments for brands, specializing in content designed to build loyalty and audience over time -- short … Read the whole story
by Fern Siegel
Per board approval, Gannett is finalizing the creation of two publicly traded companies: a broadcasting and digital company named TEGNA, which includes 46 TV … Read the whole story
by Steve McClellan
Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
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by Dianna Dilworth
Can I get the customer to interact with me more than if I didn't have a loyalty program? is a question that marketers should … Read the whole story
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by P.J. Bednarski
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Television monitoring company TVEyes could face the same fate as the doomed Aereo, if the broadcast news networks get their way. TVEyes digitizes news … Read the whole story
COMMENTARY
by Matthew Bailey, Op-Ed Contributor
I'm fascinated by the weekly deluge of studies and columns about the preferences and behaviors of the Millennials. While it is good to keep … Read the whole story