by Gavin O'Malley
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on … Read the whole story
by Tyler Loechner
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
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by Wayne Friedman
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing … Read the whole story
by Larissa Faw
Barely half (53%) of the votes cast supported the company's executive compensation plan. That's a sharp drop from last year when 68% of votes … Read the whole story
by Gavin O'Malley
Marking a major milestone for Facebook and its mobile messaging ambitions, Android users have now downloaded Messenger more than 1 billion times. The achievement … Read the whole story
by Erik Sass
"The Wall Street Journal" is preparing to unveil a new mobile-only news app offering a condensed version of the newspaper's reporting across a range … Read the whole story
by Tyler Loechner
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a … Read the whole story
by Joe Mandese
Madison Avenue creative media veteran Alan Schulman has joined Deloitte Digital as national director of content marketing and creative experiences. Schulman, who most recently … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Seems like some lawmakers really don't care for the new net neutrality rules. Today, in what advocacy group Free Press calls a "sneak attack" … Read the whole story
COMMENTARY
by Irfon Watkins, Op-Ed Contributor
MCNs have emerged as an incredibly important conduit for entertainment brands to reach audiences they simply cannot find anywhere else. Viewers of MCNs are … Read the whole story