Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on … Read the whole story
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing … Read the whole story
Barely half (53%) of the votes cast supported the company's executive compensation plan. That's a sharp drop from last year when 68% of votes … Read the whole story
Marking a major milestone for Facebook and its mobile messaging ambitions, Android users have now downloaded Messenger more than 1 billion times. The achievement … Read the whole story
"The Wall Street Journal" is preparing to unveil a new mobile-only news app offering a condensed version of the newspaper's reporting across a range … Read the whole story
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a … Read the whole story
Madison Avenue creative media veteran Alan Schulman has joined Deloitte Digital as national director of content marketing and creative experiences. Schulman, who most recently … Read the whole story
Seems like some lawmakers really don't care for the new net neutrality rules. Today, in what advocacy group Free Press calls a "sneak attack" … Read the whole story
MCNs have emerged as an incredibly important conduit for entertainment brands to reach audiences they simply cannot find anywhere else. Viewers of MCNs are … Read the whole story