by Steve McClellan
Radio Jury President Paul Reardon, executive creative director, Whybin\TBWA Group Melbourne, Australia, described the winning radio spot as "somber," "harrowing," and "absolutely amazing." Cyber … Read the whole story
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by Thom Forbes
Major retailers and online merchants including Amazon, eBay, Sears Holdings, Etsy and Google Shopping are following Walmart's lead and say they will no longer … Read the whole story
by Larissa Faw
MDC Partners doesn't have a shot at Coca-Cola or P&G media assignments, but CFO David Doft told an investor conference Wednesday that all the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Privacy advocates are sounding the alarm about an Internet Corporation for Assigned Names and Numbers proposal that could make it impossible for people to … Read the whole story
by Laurie Sullivan
Search marketers need to get better at product descriptions, helping consumers size clothing, and matching competitors' prices. An estimated $6.1 billion in annual returns … Read the whole story
COMMENTARY
by Michael Kaushansky
On average, most CMOs hold that job for less than two years.. Ever wonder why? A major contributing factor is the lack of fact-based … Read the whole story
by Wayne Friedman
A little over half of consumers are not that concerned with the traditional, seasonal starting up of TV shows -- typically in September. In … Read the whole story
by Laurie Sullivan
YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, … Read the whole story
by Wendy Davis
A group of consumers want a federal appellate court to reject Yahoo's bid to immediately appeal a class-action suit over the company's email scanning … Read the whole story
by Steve McClellan
Michael, who currently serves as executive director, account management overseeing the agency's Lexus National and Dealer Association accounts, has been with the shop for … Read the whole story
by Gavin O'Malley
Using "influencers" to connect with consumers is old hat, but new real-time platforms like Periscope are refreshing the practice. Take Dr Pepper, which just … Read the whole story