Since everyone knows that GEICO just needs 15 minutes to potentially save them hundreds on car insurance, the brand launched “Did You Know,” a campaign that targets the 1% of people unaware of this. Did you know that I personally have trouble keeping up with GEICO’s brand characters? There’s the gecko, the cavemen, Max Everywhere (aka, the cute pig), Gallagher, Dikembe Mutombo, a hump-day-loving camel and a witch terrorizing a broom factory, for starters. The first ad, “Owl,” features a husband and wife on a road trip. Wife is unaware of GEICO ability to save people money so she tries to one-up for husband by saying: “Well, did you know that some owls aren’t that wise?” Enter a pair of owls, with hubby having a memory similar to Dory in “Finding Nemo.” “Who?” See it here. The second ad pits Old MacDonald as a great farmer, but terrible speller. His way of spelling cow is cow-eieio. Watch it here. The Martin Agency created the campaign.

I wish this brave volunteer yelled Kelly Clarkson’s name after every wax strip was removed. Toronto is a smoother place, now that Fuzz Wax Bar made street waxing a thing. A guy walked naked throughout a weekend festival, clad only in wax strips from chest to legs. Strangers were invited to rip a strip off this poor soul, and they did, in droves. Their prize was seeing the man scream in pain, a strip of this guy’s hair and a coupon for 25% off their next wax, bring cheap thrills to a new low. Each strip had a happy face or sad face, depending on the area it was ripped from, depicting the pain level. Also, some funny phrases accompanied the pain: “We’ll take the monkey off your back” and “You’ll walk a little differently” Watch the video here. Here’s mine: “You couldn’t pay me enough.” Lowe Roche created the stunt.

Mark my words; this will be a hit single in Germany. David Hasselhoff can’t quit Cumberland Farms and its 99-cent iced coffee. Last year, he sculpted a piano from sand. This year, he goes further, creating a music video called “Thirsty for Love.” He is not thirsty for the love of a woman, but iced coffee, or #icedhoffee, in this case. I love it. Hoff is surrounded by clear water, atop a mountain, singing about this 99-cent drink that will keep him cool in the summer. He hang-glides, rides a jet ski and lays the cheese factor on heavy. Success. Watch the video here, created by Full Contact.

Where should I begin with "The Dog Goldberg Machine," an adorable video from Beneful? I wonder how many takes were shot until perfection was achieved. I wish the wagon full of puppies had more airtime. The online video begins with a Beneful-branded tennis ball thrown to a dog. This sets off a Rube Goldberg-chain reaction of events involving adorable dogs and Beneful products. A ringing doorbell prompts a pup to walk in circles, leading to a Frisbee being thrown to an active dog that eventually sets the wagon full of puppies in motion. The end result unlocks a large crate of balls, hanging from the ceiling — and the dogs go wild. “Play. It’s good for you,” closes the video, seen here, and created by Deep Focus. Sometimes, it’s just easier to go outside.

Carl’s Jr. and Hardee’s launched a Super Bacon Cheeseburger that’s so beefy, it opted to steer clear of having scantily clad women chow down. Rather, it brought in the big guns, Harley Morenstein and his sidekick, “Muscle Glasses,” two guys from a YouTube channel called “Epic Meal Time.” Apparently, these guy love bacon. The ad, “Bacon to the 6th Power,” shows the duo feasting on a big burger that, depending on how it’s ordered, contains six or twelve strips of bacon. That’s too much bacon, even for me — though it’s a great ad for a new cardiology wing. Does it come with a side of angioplasty? See it here, created by 72andSunny.

The more I see this campaign, the more I like it. Colonial Williamsburg launched a TV campaign to increase tourism by positioning a trip as one that “stays with you.” A family returns from visiting Colonial Williamsburg with an additional houseguest: a Colonial man. The guest uses quill pens, curls his hair with a curling iron and gives a young boy a pillory set for his birthday, which will be handy if he visits future leather bars. See it here. In another ad, Colonial man makes a new fork for a man ready to eat breakfast, is wide awake when a family’s alarm clock goes off at 6 a.m. and gives the wife a passionate kiss before heading off to war, er, work. Watch it here. The Martin Agency created the campaign.

ZYRTEC wants to help allergy sufferers get out there and enjoy life, rather than stay cooped up at home. The brand launched FURTEC, a Facebook app that illustrates what allergy sufferers miss by being stuck inside. The app lets users take their pet, or an already existing faux pet, on a virtual walk through a park. Users can upload a picture of their dog or cat, which will then give its owner something to talk about. Users can also walk a bunny, hamster or gold fish. Or, one could take ZYRTEC and enjoy the outdoors. See an intro video here and play the app here, created by JWT New York.

The California Association Of Realtors launched a pair of TV spots illustrating the ripple effect, a positive one that buying and selling a house creates. In “Robot,” a family was able to sell their house and purchase another home in an area with a great school district and friends for the kids. A boy who loves to dress like a robot met a young gal who loves dressing as a robot, too. See it here. Another ad, “Alameda,” shows how a home sold by a California realtor helped an architect from the East Coast find a house and start work on projects that will employs thousands of Californians. The logic is sketchy; if we can credit homes with creating jobs can we sue when a company goes bust? Watch it here. Red Tettemer + Partners created the campaign.

Random iPhone App of the week: VooDoo BBQ & Grill launched a loyalty program app using the Punchh Marketing Automation Platform. The app rewards customers for purchases, word of mouth and social-media referrals with points redeemable for food and merchandise. VooDoo operators can monitor the success of all marketing campaigns because it tracks consumer visits, how much they spend, what they order and their responses to offers. Download the free app here.