Actress Elizabeth Banks directed a video for women's active apparel company lucy that encourages women who are stressed during the holidays to stop and drop into child’s pose. When your co-worker makes you a gift and all you did was buy her a card: child’s pose. When you drop your phone in the toilet or have a guy friend imply that you were dumped because you have old ovaries: gulp your wine, THEN drop to child’s pose. Social media users can tweet the campaign using the hashtag #Childspose. Watch the video here, created by mono and produced by Camaraderie Films.

Turkish Airlines launched a follow-up ad to its wildly popular “Legends on Board” viral video, starring Argentine footballer Lionel Messi and Kobe Bryant of the Los Angeles Lakers. Last year’s spot pitted Bryant and Messi vying for the attention of a young boy on their international flight. The winner was a bowl of ice cream, because who can resist that? I think this year’s ad is far more impressive, because the locations featured are exotic and Kobe and Messi take part in a selfie shoot-out, trying to one-up the other based on location and degree of difficulty. Messi begins by sending Kobe a picture from the Red Square in Moscow. Kobe jets off to the The Great Wall of China. Messi takes an underwater selfie from the Maldives, which Kobe one-ups by taking an underwater selfie in Cape Town, with a shark behind him. The final shot shows Messi taking a selfie in Sultanahmet Square in Istanbul… and photobombed by Kobe. See it here. Each location features is a destination that Turkish Airlines flies to. Crispin Porter + Bogusky, created the campaign, produced by H S I Productions. The ad is slated to run in the U.S. and in more than 170 countries worldwide.

Now this is a way to tell a story in 140 characters or less. To promote its three-week miniseries, “Mob City,” TNT began tweeting the premiere episode, line by line on Dec. 2 at the Twitter handle @MobCityTNT. Every 45 minutes a scene is tweeted using Twitter Cards, with some tweets including videos, photos and behind-the-scenes content. The final tweet will be sent out tonight, Wednesday, at 8:30 p.m., just before the 9 p.m series premiere and right before a plot twist is revealed. There will be about 400 script tweets total, and fans can visit www.mobscript.com to follow the script in chronological order.  In addition, check out commentary by cast and crew members @frankdarabont, @miloventimiglia, @simonpegg, @edward_burns -- and my imaginary boyfriend, @jonnybernthal. Deutsch New York created the campaign.

It’s no secret that all the family fun and togetherness during the holidays can also invite some stress into your life. Netflix diffuses the craziness by offering some entertainment to bring the family together, sans drama, unless that’s what you selected to watch. “Tree Topper,” tells the story of the McDermott family, told through their Christmas tree topper, a cute porcelain woman voiced by Lorraine Bracco. The raspy voice of Bracco is supreme as the Christmas ornament who didn’t choose to be a part of the McDermott family… they chose her. The tree topper has survived 34 Christmases  -- some harder than others, like the time a bowling ball fell through the ceiling and narrowly missed her. Despite the wild family antics, tree topper loves nothing more than watching the family bond as they watch a movie on Netflix. “I gotta say, it makes me smile,” she says. “Then again, it’s kinda painted on my face.” Watch it here, created by Deutsch LA and directed by Matt Aselton.

Every year for the last 30 years, PNC Bank has calculated the current costs of each of the gifts mentioned in "The Twelve Days of Christmas" and shared them in a lighthearted economic report. Changing things up this year, the company has invited users to create their own toys in an online workshop, calculate the toy’s price, and enter their finished product in a contest to receive their 3-D toy creation. The “Gift Maker” begins with the basics: Which gift to create? Is it a partridge in a pear tree? A turtle dove? Golden rings? I went for the pipers piping. Users can drag the designs they wish to use or take a chance on a randomly selected design. The pipers cost $2,635.20, up 2.9% from last year. I also created a French hen, which can be suited up in an adorable blue and white-striped outfit -- or a bag of French fries. I went for the fries. And my three French hens will cost $165.00, the same price as last year. Now we’re talking. Deutsch New York and Invisible Creature created the site.

Last year, JAM Bluetooth Wireless Speaker was a single product that wirelessly played music from a user’s phone or tablet. This year, the brand has added additional products, including headphones and boomboxes, to its arsenal. The brand launched a holiday campaign featuring a family of squirrels that care more about music sound quality than collecting acorns for the winter. A man peeks inside a tree to find his missing bluetooth speaker, headphones and boombox being used by a family of hard-partying squirrels with an expansive library of books. Rather than retrieve his items, the man awkwardly dances outside the tree. See it here. Fun fact: 3,000 tiny squirrel books were created for the ad, created by Woods Witt Dealy & Sons.

If only tattoo removal was this simple and painless. Fading Fast, a laser tattoo removal shop in Canada, launched an out-of-home campaign to promote its business. Pictures of a man and woman, heavily covered in tattoos, were placed throughout Toronto. Upon closer inspection, passersby noticed the tattoos had stickers attached that said, “Remove unwanted ink.” Pulling the tab removed the tattoo, which, in turn, was a coupon for a laser tattoo removal. Once the coupons were removed, all that was left were pictures of tattoo-less people. Check out a video of the campaign here, created by MacLaren McCann Toronto.

Physical reactions occur when food and people are combined with a car with fast acceleration capabilities. In a series of spots for the Volkswagen Golf GTD, waistlines expand and food gets destroyed, like this takeout pizza dad picked up. It’s now a hot mess that no one wants to eat. See it here. A passenger blowing a bubble almost gets a face full of gum when his pal hits the gas. Watch it here. A woman gives birth before reaching the hospital in another ad, and a young girl loses her ice cream cone to the Golf’s back window when dad guns it. The final spot shows one man going from no stomach to a sizable belly once his pal’s Golf GTD comes to a halt. See it here. Red Urban created the campaign, produced by Untitled Films and directed by Curtis Wehrfritz.

Random iPhone App of the week: GoBank is a mobile bank built for Generation Smartphone. The bank is insured by the FDIC and allows users to make deposits by scanning checks and deposit money into a savings account, or money vault. Members can transfer money in and out in real time, for free. The app also supplies snippy responses when a member uses the Fortune Teller function to see if they can afford a certain purchase. “Remember that time you won the lottery? I don’t either,” is a sample reply. Users can also check their account balance without logging in by using a slide for balance option that members can opt-in to use. The app is available for free in the App Store.