Who doesn't want a partner in crime in life? In Nissan
Europe's pan-European campaign, the partner isn't necessarily a person. The updated Nissan Micra is positioned as the ideal accomplice in a 60-second ad from TBWA\G1. "Meet the Accomplice" features a sexy couple who use their Micra to rob, evade the law, and look good while on the lam.
The spot ends with the couple at a crossroad, encountering three additional Micras full of rebellious law-breakers. Everyone goes their own way, en route to the next adventure.
"Life's always more interesting with a partner in crime," closes the video, directed by Joachim Back.
The Illinois Council Against Handgun Violence
created the Teddy Gun to illustrate how children's lovable stuffed animals are subject to stricter manufacturing regulations than guns. The Teddy Gun resembles a teddy bear, at least from behind. View it head-on and you're face to face with the barrel of a gun. The Teddy Gun is able to avoid adhering to countless pages of manufacturing rules and regulations now that it's more than a toy.
It was constructed with parts missing, so it can't function as a real gun. A 45-second video shows a full view of the Teddy Gun and drives viewers to visit teddygun.com to learn more about common-sense gun regulations, view a documentary film by Ben Flaherty and find resources to contact local senators. FCB Chicago created the campaign.
I don't know about you, but this campaign leaves an April Fool's
taste in my mouth. Burger King France created Whopper toothpaste, for those times when you really don't want to brush the flame-broiled taste away, yet still want to maintain a
semblance of a social life. Created by Buzzman, the toothpaste contains active Whopper extracts. Hopefully there's no sesame seeds, or else someone is flossing again! An accompanying video shows a man whose wife left him because he stopped brushing his teeth and his breath must be really ripe at that point. The camera even pans to a shot of his toothbrush, which is covered in cobwebs. The man starts brushing with Whopper toothpaste and good things happen, like his wife returns, saying: "It smells of Whopper in here. Did you brush your teeth?" If you have to ask...
Who doesn't love a good April Fool's Day prank?
Here's a look at a pair of quirky jokes created by Buffalo Wild Wings and SwimToday. Buffalo Wild Wings created a Rally Beard Sauce for sports fans who grow beards during tournament and playoff seasons.Watch Buffalo Wild Wings' chief sauceologist demonstrate how to apply the sauce: rubbed inside the beard in a downward, 45-degree angle to promote beard growth. Leave it on for a minute, then take a wet nap to remove excess sauce.
SwimToday, powered by USA Swimming, developed a signature fragrance called Eau de Chlôrine. For that small percentage of people who love to smell like a pool 24/7, Eau de Chlôrine smells like bleach, sweat and a smidge of the wearer's own musky scent. An accompanying video promoting the fragrance plays just like a typical fragrance ad: It's in black and white, is hard to decipher and is easily mockable.
Astronomers are searching for an elusive ninth planet
that's 10 times the size of earth. Planet Fitness scored a deal with the International Space Organization to have the next planet found be named Planet Fitness. In return, the company will power the organization's massive telescope with energy generated from Planet Fitness treadmills.
Sounds fair. Hill Holliday created the campaign. Sun Basket meal delivery service figured out the way to get kids to eat: have them become the chefs and design their own meal plans. The Kids Plan, available April 1, is full of kid-friendly food, since, as one kids puts it, "grown-up food is just plain disgusting."
With kids developing their own menu options, don't be too surprised to see pasta paired with gummy worms and candy corn drizzled with an entire bottle of maple syrup. There's also lasagna with Fruit Loops, chips, cookies and Pop-Tarts, topped with sprinkles and chocolate rabbit shavings. The final meal is a hot dog, with a burnt hot dog bun, gummy sharks, gum drops, and a ketchup and mustard demiglace. Hearing kids say demiglace warms my heart. Who's ready for sugar shock?
What's old is new again for Xerox as it
reimagines an ad from 40 years ago. The new ad, by Young & Rubicam New York resurrects "Brother Dominic," who first appeared in a Super Bowl commercial, seen here. Technology was quite different back then, and Brother Dominic impressed his elder monks with the ability to copy manuscripts fast and easily. His ace in the hole is a Xerox copy machine that takes care of the heavy lifting.
The latest Brother Dominic ad has the monk taking on a difficult task. Not only does he need to make hundreds of copies of a manuscript, he must also translate it into multiple languages and individually customize it for different brothers and sisters. Brother Dominic does all of this with ease, making content sharable on tablets, mobile phones -- and, my favorite, copying the transcript onto a coffee mug.
Kodak launched "Understanding," a 2:45 video that chronicles the relationship between a father and his teenage son. Early in the video, dad learns that his son
is gay. Things are awkward between the two, to say the least, until Dad goes snooping in his son's room one afternoon. He finds a picture of his son and his boyfriend and sees the happiness exuding
from the pair. When the teen's birthday comes around, Dad frames the picture as a gift, which brings the pair closer together.
The video, directed by Terry Rayment of Eskimo, was shot using KODAK VISION3 500T 5219 film.
Random iPhone App of the week:Match.com launched Missed Connections, a new location-based feature on its app that allows users to
see other members they have crossed paths with in real life. Going to the gym or grocery shopping will never be the same. Missed Connections uses hyperlocation technology and algorithms to show places within one block where users have crossed paths with other Match members. If you click on a user in your vicinity, you can message them on the Match app and get the ball rolling.
