The New York Times has named MARK W. HERLYN vice president, advertising. In his new position, Herlyn will be responsible for managing The Times' advertising sales in the
technology, telecom, corporate, financial services, banks, financial/B2B, education, and mass market retail categories. He will also manage The Times' advertising sales offices in suburban New York.
Herlyn has been a group director since 1999, most recently overseeing technology, telecom, corporate, and media advertising categories.