People on the Move
Tuesday, May 9, 2017
  • Patrick Acosta
    R2C Group
    R2C Group hired Patrick Acosta as senior vice president, media director. Acosta will lead a team of more than 60 media planers and buyers across three offices nationwide, managing strategy and growth for the TV, digital, radio, and print practice. He will report to Michelle Cardinal, CEO of R2C Group.

    Most recently, he was senior vice president, global director of analytics at MullenLowe U.S. While there, Acosta helped establish an analytics group that secured client wins including US Cellular, Royal Caribbean and National Geographic Channel. Prior to MullenLowe, Acosta headed media services as AT&T's executive director of insights and innovation. Prior to that, Acosta worked at The Martin Agency for five years.

    "Patrick is an enthusiastic strategic thinker and analytics-driven media executive," said Michelle Cardinal, CEO of R2C Group. "Two things that are critical to our client's success. That coupled with his impressive portfolio of major brand experience makes him the perfect fit for driving our media and analytics practice aggressively forward."

  • Adryanna Sutherland
    Gyro named Adryanna Sutherland as chief operating officer. A new position, Sutherland most recently served as president of Gyro Cincinnati. While there, she launched the agency's B-to-B content marketing practice, gyro:fuel.

    "It is rare, if not nearly impossible, to find a true leader, a remarkable manager, a B-to-B expert and a pure source of inspiration all in one person," said Christoph Becker, global CEO and CCO of Gyro. "Adryanna's new role marks one of the most important moments in gyro history. She will propel the U.S. to the next level."

    Trey Harness was promoted to president of Gyro Cincinnati.

  • Reema Mitra and Joe Panzarella
    DDB New York
    DDB New York beefed up its digital strategy and analytics with the hiring of Reema Mitra as group director, digital strategy and Joe Panzarella as group director of data and analytics. Both will report to Stuart Hazlewood, chief strategy officer of DDB New York. Both hires come following two account wins for the agency: the All detergent account and digital work for Breyers.

    Mitra joins the agency from Huge, where she oversaw social media, social commerce, eCRM, loyalty, segmentation strategy for clients including Nokia Health and Kohl's. Prior to that, she worked at Edelman Digital on Dove's global online presence.

    Panzarella has more than 20 years of experience in the advertising industry. He's also an adjunct professor teaching analytics and digital marketing at NYU's School of Professional Studies program. Prior to DDB, Panzarella oversaw the digital and analytics department for Javelin. He has worked on brands such as Verizon, AT&T, Avis and the 2010 U.S. Census.

    "We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been instrumental to the realization of some of the smartest work in their fields," said Hazlewood. "They will help us take the quality of the agency's strategic product to even higher heights. The agency will be inspired by their energy, creativity and proven ability to tackle client challenges brilliantly."

  • Julia Hammond, Chris Furse, Rosanne Johnson, Tomas Gonsorcik, Jen McDonald and Jason Bass
    VML promoted six employees to senior-level management positions.

    Julia Hammond and Chris Furse were both elevated to North American executive directors, focusing on leading global clients, expanding relationships with current clients and driving new business.

    Hammond will remain part of the VML Chicago leadership team in addition to her North American duties. She also takes on overall executive leadership duties as the first WPP client leader for Tyson Foods, leading WPP partners such as Ogilvy, Mindshare and Cavalry. Beyond North American new business efforts, Furse will continue his VML New York leadership role, leading the global New Balance and Miami Tourism accounts. Hammond and Furse report to Eric Campbell, president of VML.

    Rosanne Johnson was named executive director, client engagement, responsible for leadership and development of the client engagement group as well as oversight of the New York office. She will also focus on expanding VML health clients, including the partnership with WPP Health & Wellness. Johnson will report to Chuck Searle, chief client officer.

    Tomas Gonsorcik was promoted to managing director, integrated strategy, responsible for collaboration of the channel, planning, advisory and data & insights teams. Based in New York, Gonsorcik reports to Brian Yamada, chief innovation officer.

    Jen McDonald was upped to executive director, client engagement, responsible for the client engagement function in Kansas City. She currently leads VML's relationships with Wendy's and NAPA AUTO PARTS. McDonald reports to Searle.

    Lastly, Jason Bass was promoted to managing director, client engagement, in Kansas City. Bass has been with the agency for more than eight years, leading clients such as H&R Block and Wendy's. With his promotion, his focus will shift from the Wendy's account to Electrolux. Bass reports to McDonald.

  • Mitch Scharf
    Mitch Scharf joined Zenith as managing director of its Atlanta office. He will oversee Zenith's Southeast operations and sit on the Zenith USA Executive Leadership Team. Scharf will continue to manage his current client leadership duties at Moxie as executive vice president of client leadership.

    Scharf has more than 15 years of media experience in the Atlanta market and has worked on brands such as The Coca-Cola Company, Verizon Wireless and Delta Air Lines.

    In his new role, Scharf will focus on driving revenue growth and ensuring client satisfaction. In the past few years, Zenith's Atlanta office has grown from a satellite office to more than 75 employees.

    "I'm excited to have Mitch lead the Zenith Atlanta office," said Sean Reardon, CEO of Zenith USA. "This shift is a great opportunity to create tighter alignment between the Zenith and Moxie brands — bringing together the power of Zenith's media capabilities and Moxie's next generation marketing solutions."

  • Fernando Reis & Marcelo Padoca, Raul Garcia, and Wilson Mateos
    Fernando Reis & Marcelo Padoca, Raul Garcia, and Wilson Mateos join David&Goliath as creative directors based in Los Angeles.
  • Michael Burgi and Megan McIlroy
    DiGennaro Communications
    DiGennaro Communications hired Michael Burgi as senior vice president, content and news and Megan McIlroy as senior vice president, group director.
  • Savalle Sims
    Discovery Communications
    Discovery Communications promoted Savalle Sims to general counsel.
  • Tim Bella and Mary Von Aue
    Tim Bella and Mary Von Aue joined the Vocativ news team as news editor and growth editor.
  • Greg Cox
    Experticity named Greg Cox as chief product and technology officer.
  • Yoko Lytle
    Jogger added Yoko Lytle as senior producer.
  • Wayne St. Amand
    Visual IQ
    Visual IQ named Wayne St. Amand as chief marketing officer.
  • Victoria Repka-Geller
    Digital Pulp
    Digital Pulp hired Victoria Repka-Geller as its first chief marketing officer.
  • Richard O’Connell
    MobAir named Richard O’Connell as general manager of MobAir operations in China.
  • Amy Pressnall
    Amy Pressnall was named vice president of brand experience at Ciceron.
  • Nathan Woodman
    IPONWEB named Nathan Woodman senior vice president of strategic development for North America.
  • Jon Lowen, Adam Meshekow and Michael Blanche
    SITO Mobile
    SITO Mobile promoted Jon Lowen to chief operating officer, Adam Meshekow as chief revenue officer and Michael Blanche as chief technology officer.
  • Clayton Vomero
    Cadence Films
    Cadence Films added Clayton Vomero to its team of directors on the Paris roster.
  • Jackie James
    Heard City
    Heard City named Jackie James as executive producer of its Brooklyn location.
  • David Mellor, Raven Sia and Krystina Wilson
    Framestore is opening its third US location, and fifth globally, in Chicago’s West Loop. The office will be run by current Framestore employees David Mellor, as creative director, and Raven Sia, as head of production. Newly appointed Krystina Wilson joins as executive producer, joining from The Mill in Chicago.
  • Shankar Venkataraman and Anna Luo
    Jivox hired Shankar Venkataraman as senior vice president of engineering and Anna Luo as vice president of customer innovation and marketing.
  • Brenda Zambrello
    Mason hired Brenda Zambrello as media director.
  • Jeremy Epstein
    Baru named Jeremy Epstein as associate digital director.
  • Paarth Sharma
    BRealTime hired Paarth Sharma as director of product marketing.
  • Kelly Roberts
    Coegi hired Kelly Roberts as director of programmatic operations.
  • Greg Shumchenia
    Fitzgerald & Co
    Fitzgerald & Co hired Greg Shumchenia as strategy director, working across all accounts as well as on new business efforts.
  • Danny Turnbull
    Stein IAS
    Stein IAS named Danny Turnbull as managing director, Europe.
  • Adam Batchelor, Chris Woodruff and Chris Waters
    Extreme Reach Crew Services
    Extreme Reach Crew Services hired Adam Batchelor and Chris Woodruff as vice president of operations and vice president of development, respectively. Chris Waters was promoted to vice president of client services.
  • Cameron Fowler
    Quantcast tapped Cameron Fowler as director of field sales, Atlanta and head of the southeast region.
  • Oliver Rochford
    Oliver Rochford joined RiskSense as security and product evangelist.
  • Toby Gabriner
    AdRoll named current advisor, Toby Gabriner, as president.
  • Christine Benedetti
    Modern Luxury
    Modern Luxury named Christine Benedetti to editor-in-chief of Aspen Magazine. 
  • Carrie Chomiak
    Purdue Pharma
    Purdue Pharma hired Carrie Chomiak as the business lead for the company's over-the-counter (OTC) product franchise. Chomiak will have executive ownership for all OTC brands, which include the Betadine microbicide antiseptics, Slow-Mag magnesium chloride supplements, Senokot laxative and Colace stool softener product lines. 
  • Michael Stewart
    Hyundai Motor America
    Hyundai Motor America hired Michael Stewart as senior group manager, corporate and marketing public relations, reporting to director of communications, Jim Trainor.
  • Megan Harbold and Erik Kraft
    The Mars Agency
    The Mars Agency hired Megan Harbold as vice president, e-commerce and Erik Kraft as senior manager, paid search.
  • Howard Lyeth
    Howard Lyeth joined research insights consultancy, THREE, as a strategist.
  • Steve Piluso
    Media Storm
    Media Storm hired Steve Piluso as executive director and head of media and integration.
  • Karen Dayan
    Trusona named Karen Dayan as chief marketing officer.
  • Ilwira Marciszek, Stephanie Vance, Donelle Brown and Rebecca Lam
    AdLarge Media
    AdLarge Media restructured its digital team, promoting four employees. Ilwira Marciszek was named vice president of digital sales strategy; Stephanie Vance was promoted to vice president of digital content; Donelle Brown was elevated to vice president of marketing and client solutions; and Rebecca Lam was named manager of digital ad operations.
  • Roland Hamilton, Katrina Frank and Steve Bonner
    Kin Community
    Kin Community hired Roland Hamilton as chief revenue officer, Katrina Frank as vice president of branded integrations and promoted Steve Bonner to chief brand officer.