Oxygen hired GENNIFER BIRNBACH as senior director of sponsorships and promotions. Birnbach will be responsible for developing client-focused sponsorships, promotions and product integration initiatives both on-air and online for Oxygen’s ad sales department. Prior to joining Oxygen, Birnbach spent fourteen years at MTV Networks, most recently as the senior director programming sponsorships and administration for Nick at Nite and TV Land.

CLYDE D. SMITH was promoted to senior vice president of global broadcast technology and standards for Turner Broadcasting System. Smith previously served as senior vice president of broadcast engineering, research and development, quality assurance and metrics.

LISA GREENBERG has been named creative director of the Toronto office of GJP Advertising. Greenberg, formerly the agency’s associate creative director of design, replaces JOHN FARQUHAR who resigned to pursue other opportunities.

CHRIS WILSON has been named president of Experian Research Services. Prior to his new appointment, Wilson served as president and COO of Simmons Market Research.

Dragonfly named ORIN WECHSBERG to its board of directors. He is the former managing director of Grey Interactive Worldwide.

GSD&M named JOHN MCGRATH as vice president of communications. McGrath will lead a communications team with responsibilities including internal communications, client communications support, media relations and executive communications.

BRIAN PATELLA was named Los Angeles director of sales for The Time Inc. Business and Finance Network. Patella joins the company from Reader’s Digest where he served as the Los Angeles manager.

SearchRev named KATE BURNS as board advisor to its newly established London-based European Operation. Previously, Burns founded and grew Google's European operations.

Fallon promoted MURRAY HARDIE as its director of planning. Hardie joined Fallon in 2004 to spearhead planning for Citi. He also leads planning initiatives for InterContinental Hotel Group’s brands Holiday Inn and Crowne Plaza. In addition, Fallon hired JAY MORRISON as art director. Previously, Morrison worked as an art director at Carmichael Lynch on brands including Ginn Clubs & Resorts, Rapala and Harley-Davidson.

Starcom MediaVest Group's direct response agency Halogen named LIAM O'NEILL and PEEJAY CAVERO as associate media director and senior media planner, respectively. O'Neill will be responsible for direct response planning for Halogen. O'Neill previously worked for Zenith Media, handling all international, local and national media plan developments on behalf of Verizon Wireline and Verizon Business. Cavero is responsible for planning Halogen's national and local direct response campaigns and was recently a planner at ID Media on the Verizon Wireline Account.

Optimum Lightpath named TROY H. GLICK vice president of product development and DAVID STRAUSS vice president of marketing.

GREG KAHN was named head of strategic resources at Optimedia U.S. Kahn joins Optimedia from PHD New York, where he was vice president, research and strategy, providing marketing strategy and media allocation consultation for Discovery Communications’ 14 networks.

Firstborn named JOONYONG PARK as creative director. Park is returning to Firstborn after having spent the last two years working in Korea.

Ogilvy Action added IAN THOMAS as executive vice president and managing partner. Thomas, who comes from the London Ogilvy Action office, will lead the Creative Services Group in the New York office.

alPunto Advertising named VERONICA DUNFORD as director of synergy and ARTURO ESCOBAR as broadcast producer.

Guru studio named SUSAN MA and SKYE BJARNASON as producers. Ma will oversee TV and longform projects for the studio, while Bjarnason will produce broadcast and commercials.

NICK JOHNSON joined NBC Universal as vice president, digital media sales. Johnson oversees the NBC Universal Digital Media National Sales force in addition to leading and coordinating sales strategies across all of NBC Universal's digital properties. Prior to joining NBC Universal, he was vice president of national sales at Reuters.

CHARESE TAYLOR was named digital media planner for MindShare Interaction's Kimberly Clark brands. Charese joins the agency from the Chicago office of GM Planworks.

Carat Fusion promoted JEREMY CORNFELDT to vice president, general manager of its New York office. In his past role, Cornfeldt grew the agency's search department.

TNS Media Research named JEFF SOHINKI as director of business development. He joins TNS from Nielsen Media Research, where he managed four national offices as senior vice president of the Local Cable Division.

EPrize named GERRY MILLER as chief operating officer. Miller will lead ePrize’s technology and research and development units. Prior to joining ePrize, Miller managed a global business unit at Microsoft.

MPG promoted BILL MCOWEN to the new post of director of media investments. McOwen will now be responsible for ensuring maximum efficiency and impact of clients' ad dollars across all mediums. He was previously EVP, director of broadcast.

JAMES P. “JAMIE” SEPPALA has been named senior vice president of strategic project management at AIG Advisor Group. Seppala will be responsible for the development and implementation of a variety of strategic initiatives.

NAIL opened a West Coast office in Los Angeles to be led by BOB MAUSER.

MICHAEL J. KONOWICZ has been named vice president at Medical Broadcasting Company, a Digitas Agency. Recently, he was vice president, integrated strategy at Marketsource IMS, where he spent the last 11 years building up the agency's online business.

BRAD PIGGOTT joined Tripadvisor.com in the newly created role of Midwest/southwest sales manager. He spent the previous five years with Dow Jones & Company as a senior account executive.

Ogilvy New York hired DONNA PEDRO as its chief diversity officer. Pedro will be responsible for overseeing the agency's diversity and inclusion initiatives. She joins Ogilvy from The FutureWork Institute, a global diversity consulting firm where she worked as a senior consultant.

SCOTT NESLUND, managing director of MindShare Chicago, was tapped to lead MindShare North America as its president-CEO. He will oversee 10 offices in the U.S. and Canada.

LEE PEARSON joined FUEL TV in the newly created position of director of new media and DIANA KRUPA was named manager of acquisitions.

WENDY MCCOY joined Gospel Music Channel as vice president of marketing. McCoy will be responsible for all consumer and trade marketing including brand positioning, advertising, events and promotions. McCoy joins GMC from VERSUS where she served as vice president of marketing. In addition, RICHARD BELL was named vice president of finance and GREGORY MADSEN was named director of affiliate sales, southeast region.

The Bravo Group promoted VERÓNICA VELA to account director, up from management supervisor.

Bigelow Advertising hired RICK RADERMACHER as vice president, account management.

PAUL LAFFY joined dentsuAmerica as creative director on all accounts. Laffy, most recently served as a senior art director at Ogilvy & Mather, New York.

TARAH FEINBERG joined Savar Media as creative director. He recently held the position of manager of program development at NBCU Digital Studios where he created, developed and oversaw the production of series and entertainment products for digital and traditional platforms.