CP+B promoted Lindsey Allison to vice president, group planning director.

The Weather Channel companies hired Jennifer Anderson Gragg as vice president of brand strategy and marketing. She most recently served as vice president of brand strategy at Turner Sports.

Initiative named Scott Marsden as senior vice president, director digital. Most recently, Marsden served as vice president, marketing director for True Action Network.

OpenX Technologies named Jason C. White as general manager, publisher business - west.

Nina Willdorf was named executive editor of ALL YOU.

Meghan Reilly was promoted to account executive at Walker Sands Communications.

Todd Whiting has been named senior vice president, NBCUniversal Cable & New Media Distribution.

ROKKAN hired Bryan Le as creative director.

Co:Collective hired Tiffany Rolfe as partner and chief content officer. She joins the company from Crispin Porter + Bogusky, where she served as vice president/executive creative director.

Precision Health Media named Allen Wyke as chief technology officer and Terry Cornelissen as vice president, Midwest sales.

Meredith Corporation promoted Tony Imperato to vice president/publisher, Better Homes and Gardens.

Harvest has signed director Jason Smith for U.S. representation.

Kevin Arrix joined Viggle as chief revenue officer.

Framestore hired Liz Oliver as a CG line producer.

Triton Digital named John Rosso as president, market development.

Havas Digital named Alan Boughen senior vice president, global search director.

Advance Publications hired Muriel Malka as head of M & A.

CP+B hired Sean Ganannas creative director of its Toronto office.

Sean Dougherty returns to Brand New School as creative director and director.

Unruly hired Laura Gaffney as vice president, business development.

LiveRail hired Brian Kane as chief operating officer.

MediaCom named Stephanie Fierman as its first global chief marketing officer.

Jason Koenigsknecht has been named vice president of national sales for Jumpstart Automotive Group.

RJ Palmer promoted Jayme Cangelosi to associate media director, national buying and Joanne Albrecht Murnane to vice president, associate media director.

TBWA Worldwide hired Doug Melville as chief diversity officer, North America. Melville was previously CEO at Red Carpet Runway.

PubMatic hired Nadine Stocklin as general counsel.

WWE hired Patrick Talty as senior vice president, live events.

Anush Prabhu has returned to Deutsch NY, this time as partner, director of insights and communications planning.

TRIS3CT promoted Melissa (Mel) Routhier to group creative director.

Commercial and music video production company MTh (Motion Theory) has signed with Barrie Isaacson Management for east coast representation.