Launchpad hired Steve Giraldi as a creative director. At the New York-based agency, Giraldi will lead creative duties on the shop's Jambu, Fairpoint Communications and Shmaltz Brewing Company accounts. He will report to Noah Ross, partner and executive creative director. Giraldi has spent 13 years in the business, working on campaigns for Hershey's, Fidelity, Converse, Mike's Hard Lemonade and Comcast. He joins Launchpad from Digitas where he was a creative director for its New York office. Prior to that, Giraldo was associate creative director at Arnold Worldwide and Gotham.

MARC USA tapped Rob Rex as senior vice president/director of digital strategy, a new position at the agency. He joins the agency from Digitas LBi. Rex will play a senior role on agency accounts including Rite Aid and Payless ShoeSource and he will also build a multidisciplinary team. His focus for clients will be in developing performance-based acquisition strategies across all target audiences. "Rob fills a vital role in our digital offering, bringing a new expertise and capability to our clients who want to see every dollar spent in the digital channel have an impact on ROI," said Michele Fabrizi, CEO of MARC USA. "His approach combines best-in-class skills in data and media to drive performance." Previously, Rex has worked on brands like Liberty Mutual Insurance, Comcast, GSK, Sovereign Bank, Harvard Business School, TripAdvisor, Motorola, Nextel, Qualcomm and Unisys.

Tribal Worldwide hired Kyle Snarr as head of client development and marketing, based in New York. Snarr will be responsible for all new business activities including prospecting, consultant relationships, and pitch management. He will report to Richard Guest, U.S. president of Tribal Worldwide. Most recently, Snarr served as director of new business for Struck. While there, he led winning pitches for a range of clients including Jack in the Box, Lennar, Quaker, Disney, ASICS and Hulu. Prior to leading new business at Struck, Snarr was responsible for managing its digital production as executive producer of interactive.