OgilvyOne Worldwide has appointed Mish Fletcher to Worldwide Managing Director, Marketing. The newly-created role reflects a commitment by the agency to strengthen and expand its Customer Engagement offering. Previously Worldwide Marketing Director, where her focus was on building OgilvyOne’s reputation globally, Fletcher’s new role will grow her responsibilities to include new business enablement, driving adoption and engagement, and a broader push for global marketing content and new product offerings across the network. OgilvyOne Worldwide Chairman & CEO, Brian Fetherstonhaugh, said, "Mish has been a core member of the OgilvyOne team for 11 years…She is an outcome driver ‘par excellence’ and is the ideal person to propel our Customer Engagement offering forward.”

Rob Feakins, President and Chief Creative Officer at Publicis Kaplan Thaler is leaving the agency, the shop has confirmed. AgencySpy broke the story late Friday afternoon. Feakins has been in the post since 2006 when he joined the agency prior to the Publicis-Kaplan Thaler merger. Previously he was with Kirshenbaum Bond + Partners. Here is the agency’s statement: “Yes, after eight terrific years at Publicis, Rob Feakins has decided it is time to move on to something new. Rob has been one of the hardest working creative leads in our business. This year alone the work he has shepherded for the agency has won over 140 creative awards. The most in our history.  We all think so highly of Rob and wish him well as he moves on to this next phase.” No word yet on a successor. 

Horizon Media continues to strengthen its digital leadership team by naming Kyung Kim Vice President of Digital Activation, effective immediately. This is a new position at the agency. Kim will jointly manage the agency’s digital activation practice with Ray Romero, also Vice President of Digital Activation. He and Romero will split oversight of Horizon's digital activation team of around 70 employees. Kim reports to Donnie Williams, Chief Digital Officer at Horizon Media. Kim has near twenty years of experience in the digital advertising industry. He most recently led digital global strategy and partnerships for the McDonald’s Global Media Network. Kim has experience working across multiple industry categories, on notable blue-chip brands that include Dell, State Farm Insurance, Turner Media Group, and Heineken. "Kyung embodies a great mix of the art and science needed to continue to push boundaries," says Williams. "Thought leadership in the digital media space is incredibly hard to find and our company prides itself on forward-thinking approaches that deliver value thru data insights and creativity. He’s realized success in the past deploying similar principles and we’re excited to add his thinking to the team."

Momentum Worldwide, part of Interpublic’s McCann Worldgroup, has appointed Matthew Gidley as its new Managing Director for the agency’s Chicago office. Most recently Director of Insight & Strategy at Momentum UK in London, Gidley—already a member of the agency’s Executive Leadership team—is charged with the growth of the Chicago office, and with ultimate oversight of partnerships with leading brands including the U.S. Army, Mondelez International, United Airlines, among other clients. Gidley will report directly to EVP Regional Director, North America Donnalyn Smith and will begin his new position in January. Gidley has been with Momentum since 2009. Prior, he was a Head of Creative Strategy within Interpublic Group’s Team Nokia, helping create the award-winning branded films The Fourth Screen and Days of Change. Other assignments included Thomson Reuters, Zain and Proctor & Gamble.

ELA, a full-service advertising and marketing agency, has appointed Carlos Musquez to the position of Executive Creative Director.  Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts. Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years, with the last nine as VP, creative director. Musquez is credited with crafting award-winning integrated marketing campaigns for many major brands, including The California Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola.