Walton Isaacson Kirsten Atkinson joined Walton Isaacson as vice president of media and branded integration, a new position. Atkinson previously served as media director at Team One. She reports to agency co-founders
Aaron Walton and Cory Isaacson. "Kirsten's experience across platforms and media as well as cultures is a perfect match with our agency's DNA," said Walton. "In particular, we are keen on her ability
to traverse traditional channels along with branded entertainment and experiential." Atkinson, who began her career at Starcom Worldwide as a media planner on Procter & Gamble, has worked on
traditional channels as well as emerging media, new social platforms, interactive TV and branded entertainment. Focusing on new platforms, Atkinson has launched campaigns and first-to-market
partnerships including Lexus Design Disrupted, an experiential fashion week event; CNNgo, a custom on demand platform; and Jimmy Fallon Live Commercials.
McKinney McKinney promoted Laura Suchoski to social media director. She will report to and work with chief digital officer Jim Russell to steer the agency's social media efforts for clients. Suchoski will work
primarily with Travelocity and Crocs, with everything from daily social messaging to major digital campaigns. She will also serve as the face of the social media discipline at McKinney and act as a
resource for platform-specific best practices, tools and techniques. Suchoski joined the agency in 2014 from ESPN and espnW, where she developed social media strategy, campaigns and content to
spotlight women in sports.
CP+B CP+B named Lori Senecal as Global CEO, a new position. Senecal will oversee CP+B's global growth and expansion, managing the coordination of the firm's eight international offices. She recently served
as CEO of the MDC Partners network, a position she will retain while with CP+B. Prior to that, she was the global head of kbs+ and before that was president of McCann-Erickson Worldwide's New York
office. Over the course of her career, Senecal has led numerous blue chip, worldwide accounts including Coca-Cola, Nestle and BMW. "Lori understands and loves this agency," said Chuck Porter, Chairman
of CP+B. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I'm not good at, she is. And along with Andrew Keller, Steve
Erich, Richard Pinder and our new creative leaders, I think we have a global A team."
T3 T3 named Jennifer Mollo as executive director of client relations. Mollo returns to T3 from R/GA where she served as group account director. Previously, she served as a senior consultant/director of
agency management operations at Dell. Mollo led company efforts to implement best practices across global agency partners. Prior to that, Mollo was senior vice president, director of client services
at T3 where she was responsible for managing clients such as UPS, Dell, JCPenney, and Universal. "We're thrilled to welcome Jennifer back to T3," said Gay Gaddis, CEO and founder of T3. "Her years of
experience working on both the agency and client side of the business makes her the perfect person to lead our client relations team. Jennifer is a smart, strategic thinker and she'll be a valuable
asset to our leadership team and clients."
Lowe Campbell Ewald Lowe Campbell Ewald hired Zenaida Torres as group account director. Based in Los Angeles, Torres will oversee the agency's Kaiser Permanente account. She will report to Angela Zepeda, president and
managing director of Lowe Campbell Ewald's Los Angeles office. Torres joins the agency from DDB California, where she served as account director, leading strategy and development of consumer
advertising for Wells Fargo. Prior to DDB California, she was a marketing consultant for Iridescent, a Silicon Valley-based science, technology and engineering education non-profit. Torres has also
held roles at DDB New York where she oversaw advertising campaigns for P&G healthcare brands and Glidden Paint. "We are proud to add Zenaida's skill set to our team," said Zepeda. "Zenaida's
proven track record of developing advertising solutions for diverse brands will ensure we continue to drive growth not just for our Kaiser Permanente clients, but our entire Los Angeles office."