CP+B hired Eric Zuncic as chief strategy officer, charged with leading the consumer, culture and business strategy practice and developing the North American planning toolkit. Zuncic will be based in Boulder, and work with all three U.S. offices: Miami, Boulder and Los Angeles. He will work in partnership with Jason De Turris, chief strategy officer, international, who relocated to Hong Kong earlier this year to oversee global strategy on Infiniti, and to open CP+B's Hong Kong office. Zuncic joins the agency from Mekanism, where he was head of strategy, responsible for growing the research, strategy, planning, innovation and analytics capabilities and leading new business. Prior to that, he was the director of strategy and innovation at The Brand Union, managing global strategy for GSK Consumer Healthcare, Absolut, Pernod Ricard and Time Warner Cable. He began his career at GEICO and then Unilever, working on the Dove Men + Care brand. "What initially drew us to Eric is his unique, modern approach to strategy that he's cultivated through a breadth of experience, ranging from a deep understanding and expertise in data and analytics, to lead strategy roles on both the client and agency side," said Lori Senecal, global CEO of CP+B. "This depth and versatility allow him to think boldly and inventively across business strategy, brand strategy and communications strategy to identify the highest impact opportunities for our clients."

Epsilon hired Rob Powers as senior vice president, strategy and growth, reporting to Richard McDonald, who oversees the Epsilon strategy and growth team. Powers will be based in Epsilon's Wilton, CT office. At Epsilon, he will focus on growing the company's retail and consumer packaged goods verticals as well as agency delivery. Prior to Epsilon, Powers was managing director of Moxie New York. Before that, he held senior account management roles at Digitas, Modem Media and DDB, working with brands in the financial services, consumer electronics, information technology and telecommunications categories. "I'm excited to join Epsilon at such a pivotal time in the company's evolution," said Powers. "I look forward to working with clients to help them transform their business and solve their marketing challenges."