Fernandez has been with the agency since 2011, when he relocated with his family from Brazil. As associate creative director, he played a role in the pitch-winning team that brought the adidias World Cup campaign to TBWA. In 2014, Fernandez assumed creative leadership of the agency's Gatorade US business and, in 2015, took over all global projects as worldwide creative director. Menezes joined TBWA\Chiat\Day in 2013 as a digital design director, eventually transitioning to an associate creative director to work on both Gatorade and Nixon accounts. Prior to TBWA, he worked as associate design director with Crispin Porter + Bogusky in Miami, and also spent time working in digital design for Xishe and Wunderman in Dubai, UAE.

"Renato Fernandez is an almost unparalleled benchmark of leadership and drive," said Brent Anderson, chief creative officer." For the last 5 years, I've toiled alongside Renato as he relentlessly guides, protects and mentors work that truly matters, and work that defines the soul of our brands. Doug Menezes has emerged over the past two years as leader of both concept and craft," continued Anderson. "His unique upbringing within the industry and recent work on Gatorade makes him a natural choice to help lead Gatorade and continue to involve the brand deeply in culture."

Timperman joins Horizon from GroupM, where he was senior partner, group account director, and oversaw Nestle's roster of more than 20 national brands across the group's beverage, confection and ice cream portfolios. Prior to that, Timperman served as the managing director of client leadership at Mindshare. He has more than 15 years of experience developing campaigns for brands that include Amazon.com, Wells Fargo, Tabasco, HP, Sprint and Campari/SKYY Brands.

"Eric is a strong brand leader with extensive experience partnering with food and beverage brands," says Santello. "We know that our restaurant roster will be in great hands with Eric."