by Les Luchter on Jul 30, 1:58 PM
Emerging influencers, as opposed to more established ones, help brands "go really deep and understand what's being said, and what's next."
by Les Luchter on Jul 24, 4:36 PM
New drug is reportedly more tolerable than alternatives, with fewer side effects like nausea.
by Les Luchter on Jul 17, 2:54 PM
British Columbia's OOH-heavy marketing campaign aims to lure dissatisfied U.S. doctors and nurses to come north for work.
by Les Luchter on Jul 10, 2:27 PM
Besides the NFL, the pharma company has a deal with PlayersTV, a lifestyle channel geared to sports fans.
by Les Luchter on Jul 2, 2:44 PM
Double standards were in play, says brand's CEO: "Male healthcare ads talking about erections" were accepted "without having to appeal."
by Les Luchter on Jun 27, 3:09 PM
Teenage wunderkind Khartik Uppalapati founded advocacy nonprofit RareGen Youth Network, and for-profit product developer RareTech.
by Les Luchter on Jun 19, 1:37 PM
"It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy.
by Les Luchter on Jun 12, 2:43 PM
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffective pharma ad syndrome.
by Les Luchter on Jun 5, 3:50 PM
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTube channel suggests ways to counter misinformation.
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