by Les Luchter on May 1, 3:26 PM
"These results highlight the impact that emotionally resonant campaigns can have on brand engagement," said lead-generation firm CEO.
by Les Luchter on Apr 24, 11:36 AM
The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis.
by Les Luchter on Apr 17, 2:34 PM
A U.S. High-Priced Drug List could mean companies shut out of selling compounded drugs would be able to do so again.
by Les Luchter on Apr 10, 2:48 PM
Half the country thinks the morning-after pill is illegal, according to Winx co-founder -- so consumer education is top priority.
by Les Luchter on Apr 3, 3:55 PM
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-powered weight loss coaches.
by Les Luchter on Mar 27, 2:43 PM
The supplement's "four-week shelf life" is extremely short in the brick-and-mortar CPG space, notes CEO.
by Les Luchter on Mar 20, 2:13 PM
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Eric Olson.
by Les Luchter on Mar 13, 3:34 PM
Company aims to offer behavioral cough suppression therapy, which treats coughing without drugs, as telehealth option.
by Les Luchter on Mar 6, 2:41 PM
"Men are 50% of the fertility equation," and taking high-dose antioxidants raises chances of pregnancy 5X, says brand CEO.
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