Publishing Insider
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Many of the strategies look promising, such as developing "advertising solutions" that are broader than selling ad space and fostering reader loyalty that outlasts the pandemic. Read the whole story
by Melynda Fuller
The response to the 'Harper's' letter contends: "The problem they are describing is for the most part a rare one for privileged writers, but … Read the whole story
by Sara Guaglione
The program, called Cosmo Unlocked, get an array of benefits, including unlimited access to Cosmopolitan.com content, exclusive bonus stories and a members-only email newsletter. Read the whole story
by Sara Guaglione
Jones, who is Black, will also work closely with colleagues across Dow Jones and the People Team (HR), "which is driving efforts across the … Read the whole story
by Melynda Fuller
The list embraces stories from more than one point of view. New initiatives also include the Raising the Future Book Club. Read the whole story
by Wendy Davis
California Attorney General Xavier Becerra has already sent warning notices to online companies over alleged violations of the state's new privacy law. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results. Read the whole story
COMMENTARY
by Karlene Lukovitz
The agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies … Read the whole story