MediaPost Publications - Real-Time Daily

Real-Time Daily Editions for October 2016

Real-Time Daily - Monday, Oct. 3, 2016: How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out; DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising; A Big Week For Local TV, Both PTV And Traditional; Fewer Marketers Spend More On Programmatic, Even As ROI Rises; The Terrifying Monster Called Digital Advertising; Neustar Taps Boingo's Hulse As Revenue Chief; ABI: Measuring Programmatic Success Takes a Long Time; In 2016, Majority Of U.S. Digital Ads Will Be Handled Programmatically; Why Ad Prices are Going Up; What is Good Creative in a Programmatic World?; Offline Measurement and Attribution are Improving