Real-Time Daily Editions for February 2017
Real-Time Daily - Tuesday, Feb. 28, 2017
U.S. Web Traffic Stalls As Traffic In China, India, and Brazil Grows
Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
PebblePost Raises $15M In Series B Funding Round
Automation Solutions Firm Expands Header Bidding Technology To Mobile Apps
Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
Has Ad Blocking Lost Its Shine? Let's Hope So
Closing The Integrity Gap In Media Companies
Real-Time Daily - Monday, Feb. 27, 2017
Study: Marketer Confidence Rises Despite Concerns Over Misaligned Investments
Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Rubicon Project Names CFO, VP Product Management
Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
Advertising On Streaming TV Devices Is About To Get More Targeted
'NYT' Launches 'Truth' Campaign, Will Air In Oscars
What To Expect From Mobile World Congress
How The Home Depot Optimizes Omni-Channel
Real-Time Daily - Friday, Feb. 24, 2017
More Than 40% Of Online Ads Make Sites Sluggish
Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
Singtel Advances Ad Tech Ambitions With Turn Acquisition
Facebook Seeks Stronger Media Ties
Who's Afraid Of Location Data?
More Than A Quarter Of Programmatic Ads Fail IAB Quality Guidelines
Does Facebook Have Its Back Against The Wall? (Of Its Own Garden)
Facebook Helps Publishers Monetize Content
Another Agency 'Death By Overwork'
Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
Why Are Marketers Losing Confidence In Their Ability To Do Their Jobs?
Real-Time Daily - Thursday, Feb. 23, 2017
Criteo Pushes Toward New Video, Prospecting And CRM Products
Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Advertising's Next Step: A Fully Integrated Real-Time Network
Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
IMM Partners With Sublime Skinz, The Trade Desk To Target Older Consumers
Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
Google Agrees To MRC Third-Party Audit For YouTube
Two Native Ad Giants Partner On Native Programmatic Capabilities
The Return Of The Attack Of The Bad Ads
Ad Blocking Steadies, But Publishers Must Stay Strong
OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
Ad-Blocking Rates Plateau, IAB Finds
Real-Time Daily - Wednesday, Feb. 22, 2017
TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
More Defections At Rubicon Project As President, 6 Other Execs Depart
Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%
Rocket Fuel Logged 97% Revenue Growth For Platforms Business In '16
Editorial Content Is More Memorable Than Social News Feed Content
Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Factual Expands In Europe, Hires Mandeep Mason As Managing Director
MRC Extends Innovid's Accreditation For Viewability Metrics
"We Lost the Battle But Won the War": A Conversation With Megan Pagliuca
How Mobile Attribution Must Change In 2017
Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
Will Trump Push Ad Boycotts Of 'Fake News'?
The New York Press Club Pens Open Letter To President Trump
Real-Time Daily - Tuesday, Feb. 21, 2017
A New $250M Tech Hub Comes To NYC
Mobile Header Bidding Impressions Are Growing
Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Auditing Firm Adloox Receives Global Media Rating Accreditation
WPP's Kinetic Automates Out-Of-Home Media Trading
Tapad Names Head Of Nordic Region
Google Agrees To YouTube Metrics Audit
Data Breaches Force Yahoo To Amend Verizon Deal By $350 Million
Breitbart Loses Ad Deals With More Than 1,000 Companies
Attribution: The Unfinished Business
The Real Problem With Identity
Real-Time Daily - Monday, Feb. 20, 2017
Look For Contextual Signals To Implement 'Moment Marketing'
Agency Exec: What's Needed To Move Addressable Forward
Publishers Tout Transparency, Viewability, Brand Safety
Notes From The Front
Real-Time Daily - Friday, Feb. 17, 2017
Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
How Hollywood Studios Can Use Private Marketplaces To Boost Engagement
The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO
YuMe Programmatic Revenue Reaches $21.2 Mil For 2016
Time Inc. Ad Revenue Grows In 2016, Thanks To Digital
Mobile Ad Requests With Location Data On The Rise
Snap's Valuation Takes A Hit, Pre IPO
Facebook Steers Publishers To Long-Form Video
Managing Direct Sales In A Programmatic World
Real-Time Daily - Thursday, Feb. 16, 2017
Ad Blockers Comprise More Than A Quarter Of Internet Users
Smaato Names C-Level Executives
comScore Accredited For Mobile Viewable Impressions
Teads Said It Racked Up $200M In Revenue In 2016
AdTheorent Receives Investment, Names Former Yahoo Exec CRO
BHD Taps SpotX To Help Monetize Its Content On A Global Scale
Innovid Taps Colebourne As Managing Director EMEA
SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions
Study Reveals Publishers Unprepared For Mobile Growth
Twitter Provokes Titters As Ad Revenue Drops
Real-Time Daily - Wednesday, Feb. 15, 2017
Entry Into U.S. Ad Tech Big Deal For This Small Company
61% Of Content Posted On Snapchat Is Video
Data Janitors: Sanitization Engineers Of Digital Marketing
Content Analytics Firm NewsWhip Raises $6.4 M In Series A Funding
Innovid Taps Colebourne As Managing Director EMEA
Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue
Facebook App Shows Premium TV
Trump Admin Supplies High TV Drama
Sandals And Marie Curie Join Jaguar In Dropping Programmatic Over Terror Links
Trump's Travel Ban Causes Large Drop In U.S. Tourism
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